| Issue |
SHS Web Conf.
Volume 151, 2022
3rd International Symposium on Economics, Management, and Sustainable Development (EMSD 2022)
|
|
|---|---|---|
| Article Number | 01019 | |
| Number of page(s) | 4 | |
| DOI | https://doi.org/10.1051/shsconf/202215101019 | |
| Published online | 16 December 2022 | |
Study of webcasting on promoting college students’ consumption
Shandong Experimental High School, Jinan, Shandong, China
* Corresponding author: 755424096@qq.com
With the advancement of Internet technology and the popularization of mobile network devices, webcasting has become a popular entertainment method, and shopping rewards mediated by webcasting have also become a new consumption marketing model. It is of strategic significance to study the consumption behavior of the main groups of consumers under the live broadcast platform. Based on the social media marketing environment, this paper takes webcasting as the research object, and takes game livecasting as the starting point. The impact of webcasting on consumer behavior, combined with relevant theories, try to put forward corresponding reference strategies.
Key words: Webcast / College Students / Consumption Behavior
© The Authors, published by EDP Sciences, 2022
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