| Issue |
SHS Web Conf.
Volume 154, 2023
2022 International Conference on Public Service, Economic Management and Sustainable Development (PESD 2022)
|
|
|---|---|---|
| Article Number | 02024 | |
| Number of page(s) | 5 | |
| Section | 2. Economic Management and Production Development Planning | |
| DOI | https://doi.org/10.1051/shsconf/202315402024 | |
| Published online | 11 January 2023 | |
Tesla’s Strategies to Achieve Positive Growth for Production and Sales During the COVID-19 Epidemic
College of Arts and Sciences, The OHIO State University, OH, 43210, US
* Corresponding author. Email: zys20001220@gmail.com
During the COVID-19 epidemic, many industries were hit hard by the impact of the epidemic. The outbreak first led to factory shutdowns, with virtually all factories worldwide except for China now closed and at least 120 automotive plants temporarily closed. Global car sales have also plummeted in the midst of the epidemic storm with people mostly shutting their doors. Yet, under these circumstances, Tesla Motors has achieved an increase in production and sales. The study found that Tesla’s decisions on product manufacturing, supply chain and marketing strategies were the main strengths of its rapid growth.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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