| Issue |
SHS Web Conf.
Volume 155, 2023
2022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
|
|
|---|---|---|
| Article Number | 02024 | |
| Number of page(s) | 6 | |
| Section | Media Communication and Analysis of Social Hot News | |
| DOI | https://doi.org/10.1051/shsconf/202315502024 | |
| Published online | 12 January 2023 | |
Exploring the Effects of Overload and Stress Factors on WeChat Moments Users’ Discontinuous Usage Intention: an SSO Perspective
School of Mathematics and Statistics, Beijing Jiaotong University, Beijing, 100044, China
* Corresponding author: qianrunz@163.com
This study explores the factors that contribute to social media fatigue and how it affects users’ intentions to stop regularly using their WeChat Moments. The findings demonstrate that information overload, social overload, system feature overload, and upward social comparison (stressors) impact social media fatigue (Strain) and ultimately impact the decision to discontinue using WeChat Moments. Social media fatigue acts as a buffer between the stressors of social interaction and the outcome. Users who bear the pressure of the opinion leader role and have low clustering coefficients in the ego network are more likely to express the desire to discontinue using WeChat Moments.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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