SHS Web Conf.
Volume 155, 20232022 2nd International Conference on Social Development and Media Communication (SDMC 2022)
|Number of page(s)||5|
|Section||Intelligent Social Change and Women's Artistic Expression|
|Published online||12 January 2023|
More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic
Postgraduate Student, Beijing Foreign Studies University, Beijing, China
* Corresponding author: email@example.com
The COVID-19 pandemic is stressful for people, yet it has witnessed an exponential growth in the number of Virtual Youtubers and their viewers in China. Virtual Youtubers (VTubers) are people represented by virtual 2D or 3D avatars on different platforms. From the perspective of media psychology, an online survey of 669 participants was conducted to examine the intensity of Chinese viewers’ parasocial attachment to the VTubers and the influence of such attachment on the stress of these viewers during the pandemic. As a result, positive correlations were found between viewers’ parasocial attachment to VTubers and the stress relief of these viewers.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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