Creating the value of services as a factor of efficiency of production activities of transport enterprises in the digital economy

Admiral Ushakov Maritime State University, 93 Lenin Ave., Novorossiysk, 353924, Russian Federation

^* Corresponding author: kuv.ek61@yandex.ru

Abstract

At the present stage of economic and logistics development, information technologies, artificial intelligence, as well as other achievements of scientific and technological progress are singled out as one of the promising areas, the introduction of which exposes the conditions for creating value of services to forced transformation. Many factors have become the catalyst for such rapid changes. However, among the key ones, it is worth noting the pandemic, thanks to which contradictions between the development of elements of economic systems, both at the state level and in individual production and marketing links were revealed. The pandemic has shown that it is technology, digitalization and innovation that determine the most significant factors for increasing the efficiency of production and distribution systems, including transport and logistics. In this regard, the subject of the study is the process of creating the value of transport services in the new conditions of maritime business. The purpose of the study is to develop a conceptual approach to creating the value of transport services, which will increase the efficiency of production activities of enterprises by maximizing the satisfaction of new business conditions. The methods of studying and generalizing domestic and foreign experience, the analytical method were used in the work. A review of scientific sources was carried out, analytical materials were investigated, and an oral survey of representatives of the maritime business was conducted. It is determined that in the new conditions the value of the transport service is formed due to the coordinated interaction of all participants in the cargo delivery chain. A model of value creation of transport services based on a globally synergetic approach and considering information innovations implemented today in maritime transport is presented.