SHS Web Conf.
Volume 165, 2023The 2nd International Conference on Creative Industries and Knowledge Economy (CIKE 2023)
|Number of page(s)||5|
|Section||E-commerce and Economic and Trade Marketing|
|Published online||03 May 2023|
Research on Influence Mechanism of Marketization Process Based on Big Data Analysis under the Background of the Cybereconomy
School of Business Administration, Guizhou University of Finance and Economics, Guiyang, China
The cybereconomy provides new momentum for the traditional economy, adds new formats and models, and is the main momentum for China’s economic progression. Therefore, the cybereconomy level of 30 provinces in China from 2011 to 2019 is measured by constructing a comprehensive index system and an econometric model to explore the impact of the cybereconomy on the marketization process and its internal mechanism. The results show that the cybereconomy has significantly promoted the development of the marketization process, and government intervention has inhibited the promotion of the cybereconomy to the marketization process. The research result has crucial academic and realistic significance to accelerate marketization, enhance the overall innovation ability, and build a modern socialist country.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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