| Issue |
SHS Web Conf.
Volume 170, 2023
2023 International Conference on Digital Economy and Management Science (CDEMS 2023)
|
|
|---|---|---|
| Article Number | 01013 | |
| Number of page(s) | 4 | |
| Section | Artificial Intelligence and Digital Economy | |
| DOI | https://doi.org/10.1051/shsconf/202317001013 | |
| Published online | 14 June 2023 | |
Innovative Research on Digital New Media in Corporate Brand Communication
Communication University of China, Beijing, 100024
* Corresponding author: sjtoefl@126.com, wangziyu021001@163.com
The development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication. The modern business environment is changing rapidly, and corporate brand communication is also facing huge challenges while welcoming its golden age of development.
© The Authors, published by EDP Sciences, 2023
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