SHS Web of Conf.
Volume 174, 20232023 2nd International Conference on Science Education and Art Appreciation (SEAA 2023)
|Number of page(s)||4|
|Section||Landscape Management and Socio-Environmental Planning|
|Published online||11 August 2023|
Why do people buy apparel in the virtual world? The influence of cool and interactivity on purchase intentions
Guizhou University of Finance and Economics, College of Business Administration, Guiyang, China
* Corresponding author: firstname.lastname@example.org
The meta-universe notion is regularly introduced in the digital era, and meta-universe virtual apparel has become a new trend with the growth of Internet technology. With highly tailored, technological, and intelligent properties, virtual clothing can imitate the digital environment in digital form. Based on self-presentation theory, this research investigates these elements and provides a conceptual model, followed by an empirical test utilizing samples from a questionnaire survey. The findings show that cool and interactivity have a substantial influence on purchase intention for virtual apparel. And online self-presentation desire plays a mediating role. On this ground, it is proposed that the virtual world creates an environment of new and trendy social interaction.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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