SHS Web Conf.
Volume 176, 2023Seventh International Scientific Conference “BUSINESS AND REGIONAL DEVELOPMENT” (BRD2023)
|Number of page(s)
|Business Development, Innovation and Circular Economy
|08 September 2023
Intelligent Solutions in the Management of Marketing
UNWE Sciences, Industrial Business Department, 1700 Sofia, Student District, No.19 December 8th str, Bulgaria
* Corresponding author: email@example.com
Marketing is among the sectors in which digitization and the application of intelligent tools based on artificial intelligence is at a high level. It is a known fact that in the short term, the widespread penetration of AI in the marketing of any business organization will be a guarantor of competitive advantage. The purpose of this paper is to outline the main directions for the development of intelligent marketing. To establish the path to intelligent marketing strategies and outline the directions of business organizations, to achieve high flexibility and adaptability to market requirements. Through analysis and synthesis of intelligent marketing innovations, the paper proposes a roadmap for implementing intelligent marketing (AIM) solutions suitable for individual types of business organizations. The conclusions drawn illustrate the competitive advantages for businesses based on intelligent marketing strategies.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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