SHS Web Conf.
Volume 179, 20232023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|Number of page(s)
|Social Science and Cognitive Psychoanalysis
|14 December 2023
The Impact of Emerging Lending Products on Young People’s Over-Consumption - Based on a Behavioral Economics Perspective
The Village School, Houston, TX, United States
13051 Whittington Drive, Houston, TX 77077
* Corresponding author: email@example.com
The development of the Internet has had a major impact on this generation of young people. The rise of online media has led to an increasing number of lending product companies seeing opportunities to manipulate the psychological accounts of university students, using tactics such as the payment segregation effect so that they lose sight of the actual value of money and engage in irrational spending behavior. The immature consumption concept of university students makes them more susceptible to the influence of these loan products. The article analyses the consumption behavior of university students at home and abroad through behavioral economics theories, explores the basic influence of lending products on university students’ consumption and various promotional effects and consumption inducements, and proposes countermeasures and suggestions for solutions.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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