| Issue |
SHS Web Conf.
Volume 179, 2023
2023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|
|
|---|---|---|
| Article Number | 03016 | |
| Number of page(s) | 6 | |
| Section | Social Media and Online Education Research | |
| DOI | https://doi.org/10.1051/shsconf/202317903016 | |
| Published online | 14 December 2023 | |
Information Transmission and Visual Image System Construction on WeChat Public Accounts of Colleges and Universities -- A Case Study on Jiangsu University
1 Jiangsu University Art School, Jingkou, Zhenjiang, Jiangsu, China
2 Jiangsu University Art School, Jingkou, Zhenjiang, Jiangsu, China
* Corresponding author: 15061881007@163.com
Objectives: This study aims to make the public platforms of modern colleges and universities more propagating and more accommodating to the use demand and psychological needs of the public. With the WeChat public account of Jiangsu University as an example, this study is based on the Customer Satisfaction Index (CSI) and combines the characteristics of the official WeChat public account of Jiangsu University. A Jiangsu University official WeChat public account customer satisfaction model was built according to the user evaluation of the usefulness, usability, enjoyment, appearance, and perceived information quality of WeChat public accounts. Methods: Focusing on vision and the readings of WeChat tweets from the Jiangsu University public account, we conducted two-factor analysis of variance to observe the participation behaviors of users. Thereby, the concrete strategies for Jiangsu University to build its vision system on its WeChat public account were systematically analyzed.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.