SHS Web Conf.
Volume 179, 20232023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|Number of page(s)
|Human History and Intercultural Communication Research
|14 December 2023
The application of the Forbidden City’s mythical beasts in cultural and creative packaging design
Changchun University of Technology, Changchun, Jilin, China
* Corresponding author: email@example.com
China's dragon culture has a long history in the Chinese nation for thousands of years, and has become a spiritual symbol of the Chinese nation, and the cultural inculcation of the traditional dragon images has penetrated into many aspects of Chinese society. It is a kind of historical condensation and cultural accumulation of the Chinese nation. The Historic Evolution of the Auspicious Beast Dragon In China, the traditional Chinese culture of the Auspicious Beast Dragon is one of the earliest in origin, longest in duration, and most influential. This project integrates the traditional Forbidden City Auspicious Beasts into the packaging of cultural and creative products, and explores the cultural connotation, historical significance, and expression of the traditional Chinese Auspicious Beasts pattern. Firstly, the background and influence of traditional Chinese mythical beast graphics in China are outlined; secondly, traditional Chinese mythical beasts are classified, analyzed for their artistic characteristics, culture, forms of expression and the symbolism behind them, and the image of mythical beasts from the Forbidden City is used as the basis for the design, and the commercial value and scope of dissemination of the mythical beasts culture can be brought about in cultural and creative packaging design is analyzed; ultimately, a series of packaging design of "Four Seasons mythical beasts" is presented, so that traditional mythical beasts culture can enter the public's vision and make more people understand China's excellent traditional culture. Four Seasons Auspicious Beasts" cultural and creative packaging design series, so that the traditional Auspicious Beasts culture into the public's field of vision, so that more people understand the excellent traditional Chinese culture. Finally, by combining the changes of the Forbidden City throughout the year with the beasts of prey for innovation and redesign. We hope that this design can give more people who love traditional culture and Auspicious Beast motifs new inspiration and ideas, and we also hope that it can provide a reference for the innovation point of Chinese traditional motifs in cultural and creative packaging design.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.