SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Marketing Strategy Analysis
|17 January 2024
Predicting the behavior intention of intelligent office software
Lally School of Management, Rensselaer Polytechnic Institute, Troy, New York, 12180, United States of America
* Corresponding author: firstname.lastname@example.org
In an era where artificial intelligence (AI) is becoming increasingly accessible to the general public, various AI-integrated products have emerged. Microsoft 365 Copilot, developed through collaboration between Microsoft and Chat-GPT, represents a new generation of intelligent office software that combines AI with productivity tools. This research aimed to explore whether intelligent office software will become a future trend in the field of office productivity. The study expanded the application of the Technology Acceptance Model (TAM) to the domain of intelligent software and utilized the SWOT analysis method. The findings of this paper indicated that the design of Microsoft 365 Copilot could enhance Perceived ease of use (PU) and Perceived usefulness (PEOU). The improvement in these factors promoted users’ positive attitudes and behaviors towards the product, thus suggesting that intelligent office software aligns with future development trends. This study provided empirical evidence for the TAM theory in the context of intelligent office software and offers recommendations for the future development of Microsoft 365 Copilot based on the SWOT analysis.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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