SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Marketing Strategy Analysis
|17 January 2024
Analysis of the Risks and Synergies Arising from Corporate Mergers and Acquisitions: Sed on the Case of Greely’s Acquisition of Volvo
Overseas Chinese College, Capital University of Economics and Business, Beijing, 100070, China
* Corresponding author: Yechi.Ma@cueb.edu.cn
Based on the case of Geely’s acquisition of Volvo in 2010, this paper analyzes the reasons for its M&A by applying the SWOT model and analyzes the risks arising from the financial and integration aspects of the company at the time of the M&A, as well as the synergistic effects arising after the M&A, to explore the timing and manner based on which is the most favorable for the corporate M&A. Geely’s acquisition of Volvo is a case of an acquisition of a leading Chinese and European company in a critical industry. By fully exploring and analyzing the impact of various factors on the M&A process, including those involving capital, technology, personnel, culture, etc., as well as the post-acquisition operation and management model, we analyze how to improve corporate competitiveness after the M&A, taking into account the international market environment and industrial logic, and for company leaders in For whether corporate M&A should be carried out, they should understand the strategic positioning and objectives of the company and select objects with strategic significance for M&A. Establish a clear integration plan and objectives, and carefully implement the integration plan after the M&A to ensure the effectiveness of the integration and the implementation effect. Focus on M&A cultural integration, establish a shared corporate culture, and promote collaboration and cooperation among M&A companies to enhance overall value.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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