Analysing the commercial effects of animation’s aesthetic pictures: A case study on Coco

Film and Dissemination College, Xiamen University of Technology, Fujian, 361021, China

^* Corresponding author: 1702020109@xy.dlpu.edu.cn

Abstract

The advancement of technology in the field of visual imaging has led to a proliferation of animated films, which in turn has led to advancements in the field of visual communication. Additionally, audiences are more inclined to watch animated films that are attractive to the eye. However, there is a lack of study that applies the aesthetics of pictures to examine the effects that animation has on the marketplace. The purpose of the paper was to examine Coco’s economic accomplishments in terms of three visual aesthetic dimensions: the use of colour, the use of camera language, and the design of the characters. Therefore, developing an in-depth understanding of the superiorities that form the foundation of aesthetic theories provides helpful ideas. According to the findings of the thesis, Coco’s commercial success may be attributed, at least in part, to the film’s use of colours with strong contrast and saturation, interchangeable footage and exquisite compositions, and compatible and nationalized character designs. All of these factors contributed to the film’s popularity. After that, the research offers some related suggestions to upcoming animation producers, covering all aspects of the industry.