SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Marketing Strategy Analysis
|17 January 2024
Applying Large Language Models in Teaching Business English Writing: A Case Study of Business Proposal Writing
Zhejiang Gongshang University Hangzhou College of Commerce, 311599 Hangzhou, China
* Corresponding author: firstname.lastname@example.org
With the maturing of artificial intelligence technology, the human-machine collaborative teaching model is gradually attracting attention. Exploration of the path and effectiveness of integrating Large Language Models (LLMs) into business writing teaching is urgently needed. This study takes the use of ERNIE Bot in teaching business proposal writing as an example, collecting and analyzing qualitative and quantitative data, and discussing the methods, effects and challenges of applying LLMs in teaching business English writing in universities in China. The results show that students using ERNIE Bot as an auxiliary tool demonstrate higher participation and enthusiasm in the proposal writing process, and their writing texts have significantly improved in terms of structural clarity and language accuracy. However, it has also been found that ERNIE Bot tends to recommend conventional expressions and structures, which to a certain extent limit students’ personalized expressions. Therefore, the leading role of the instructor should not be neglected.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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