SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Digital Transformation and Emerging Technologies
|17 January 2024
Digital Transformation of Supply Chain Management in the Fast Fashion Industry: A Case Study of Zara
1 Shijiazhuang Tiedao University, School of Management, Shijiazhuang, 050043, China
2 Capital University of Physical Education and Sports, School of Kinesiology and Health, Beijing, 100191, China
3 Zhejiang Sci-Tech University, School of Foreign Languages Studies, Hangzhou, 310018, China
* Corresponding author: firstname.lastname@example.org
With continuous innovation and evolution in the clothing industry, fast fashion brands have gained significant popularity due to their ability to quickly respond to changing fashion trends, offer affordable and stylish clothing, and cater to the preferences of fashion-conscious consumers worldwide. This research analyzes the supply chain of the renowned fast fashion brand Zara, known for its unique supply chain management model. It is one of the most valuable apparel brands globally. The study explores the impact of supply chain management and digitalization on the entire fast fashion supply chain, encompassing upstream suppliers and manufacturers, middle-channel retailers and distributors, and consumers. Through a comprehensive examination of Zara’s success story, this study serves as an inspiring example for domestic apparel enterprises, showcasing the potential benefits that can arise from adopting a unique supply chain model, and offers valuable insights for Chinese apparel companies seeking to enhance their supply chain management and adapt to the digital era.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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