A Study on the Compatibility between the Digital Reform of Agricultural Insurance and the Needs of Farmers: A Case Study of Ningbo City, Zhejiang Province

Zhejiang Gongshang University Hangzhou College of Commerce, Hangzhou 311599, China

^* Corresponding author: zhangqingyi1983@zjgsu.edu.cn

Abstract

Agricultural insurance of China has covered all fields of agriculture, including forestry, animal husbandry and fishery. Although great progress has been made in the digital reform of agricultural insurance, the degree of digitalization of agricultural insurance is still slow. Farmers’ understanding and participation in agricultural insurance is the important consideration of promoting digital degree of agricultural insurance in Zhejiang Province. Focusing on the supply-side reform, the digital reform of agricultural insurance also needs to consider the situation of the demand-side of farmers, promote traditional agriculture to have been transformed from “relying on the weather” to “working with the weather”.