| Issue |
SHS Web Conf.
Volume 188, 2024
2024 International Conference on Development of Digital Economy (ICDDE 2024)
|
|
|---|---|---|
| Article Number | 03005 | |
| Number of page(s) | 5 | |
| Section | Business Management and Strategy | |
| DOI | https://doi.org/10.1051/shsconf/202418803005 | |
| Published online | 01 April 2024 | |
Analysis of the Influencing Factors of Marketing Strategy on Consumer Purchasing behaviour: A Case Study of Apple
1 College of Business Administration, Capital University of Economics and Business, 100070 Beijing, China
2 School of Economics and Trade, Xinhua College of Sun Yat-Sen University, 523133 Dongguan, China
* Corresponding author: yomioki0721@cueb.edu.cn
This passage provides an analysis of Apple Inc.’s marketing strategies, focusing on its advertising and product marketing tactics, as well as its approach to celebrity and film marketing. It highlights Apple’s emphasis on simplicity and minimalism in its advertising campaigns, utilizing short, memorable slogans and a clean design aesthetic. The passage also discusses Apple’s use of secrecy and mystery surrounding product launches to generate consumer curiosity and anticipation. Additionally, it addresses Apple’s engagement with filmmakers to feature its products in movies and TV shows, further enhancing brand visibility. The passage concludes with suggestions for Apple, including the importance of understanding consumer needs, maintaining brand loyalty, and developing a comprehensive marketing strategy that addresses various factors influencing consumer behavior.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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