Research on the Perception and Dissemination of Tourist Attraction Images in Tourist Cities under Cross-Cultural Backgrounds: Data from International Tourists’ Online Reviews

Northwestern University, Medill School of Journalism, Evanston, 60208, USA

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Abstract

This paper investigates the perception and dissemination strategies of tourist images in tourist cities from the perspective of international tourists with cross-cultural characteristics, coming from different countries. It selects 13 tourist cities in Jiangsu Province, China, as case studies. By analyzing online review data from international tourists entering the country, the study examines both positive and negative perceptions of tourist attraction images. The results reveal that the language and volume of the reviews reflect the origins and scale of the international tourists, while the content of these reviews indicates their preferences for tourist attractions. A comparative analysis of the review data suggests that there are differences in the perceived images of tourist cities. The conclusions of this study suggest that tourism city managers, tourism business operators, and local residents can make efforts to improve the city’s tourism development. These improvements can be achieved by utilizing international media platforms to disseminate tourism images, enhancing the quality of tourist attraction operations, and strengthening cultural exchanges in tourism.