Supply Chain Analysis Based on New Retail Models in B2B Context–Taking Hema Fresh as an Example

Economics and Trade, Hebei Finance University, Baoding, 071051, China

^* Corresponding author: wooahzeon@ldy.edu.rs

Abstract

With the continuous progress of Internet technology, the retail industry is undergoing digital transformation, and supply chain management plays an important role in the transformation of the retail industry. This paper has an in-depth discussion of Hema Fresh’s new retail model based on the B2B background and analyzes the retail model transformation path of Hema Fresh from the perspective of digitalization. This paper explores the problems in the supply chain of supermarket chains driven by new retail. Hema Fresh needs to integrate digital means in the transformation of the new retail model and plan the layout in combination with the actual situation of the actual enterprise development. This paper analyzes the development path of Hema Fresh by combining the actual cases and concludes that Hema Fresh needs to reconstruct the supply chain structure to increase its market share. By analyzing the actual situation of enterprise development, it puts forward the transformation and upgrading strategy of Hema Fresh, hoping to provide effective suggestions for the development of retail enterprises.