| Issue |
SHS Web of Conf.
Volume 193, 2024
2024 International Conference on Applied Psychology and Marketing Management (APMM 2024)
|
|
|---|---|---|
| Article Number | 01032 | |
| Number of page(s) | 4 | |
| Section | Business and Economics | |
| DOI | https://doi.org/10.1051/shsconf/202419301032 | |
| Published online | 06 June 2024 | |
The Macro-Determinants on the Successful IPOs
School of Economics, Huazhong University of Science and Technology, Wuhan, 430074, China
* Corresponding author: u202116869@hust.edu.cn
This paper examines the macro determinants of successful IPOs, focusing on the impact of underwriter selection, pricing strategy and social media on post-IPO company growth. This paper also illustrates the importance of selecting a reputable underwriting brokerage firm when the companies are sturcturing and executing an IPO and how that reputation can affect pricing and how their reputation affects pricing and long-term share price performance. It also examines the IPO pricing process and highlights the importance of accurate pricing to prevent underpricing and ensure equity stability. Furthermore, the paper examines the role of social media in shaping investor sentiment and provides insight into how positive media coverage affects a company’s share price in the short and long term. Overall, the aim of this paper is to analyse the key factors influencing IPO success and provide insights into how companies can navigate the complexities of IPOs to maximize post-IPO growth and profitability.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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