| Issue |
SHS Web of Conf.
Volume 195, 2024
III International Scientific and Practical Conference “Linguistics in the Era of Digitalization: Current Problems and Development Prospects” (LED 2024)
|
|
|---|---|---|
| Article Number | 01004 | |
| Number of page(s) | 6 | |
| Section | Semantics, Semiotics and Pragmatics of Modern Discourse | |
| DOI | https://doi.org/10.1051/shsconf/202419501004 | |
| Published online | 20 August 2024 | |
Pragmatic potential of authorial strategies of the blogosphere
1 Don State Technical University, Rostov-on-Don, Russia
2 Southern Federal University, Rostov-on-Don, Russia
* Corresponding author: georgy-2583@yandex.ru
The article deals with the pragmatic potential of speech impact of authors of popular video blogs on the audience of the Internet space. The effectiveness of communication with blog subscribers allows their authors to purposefully form an audience around them and become “opinion leaders”. The purpose of this study is to determine the authors’ strategies of speech impact of video bloggers in the historical paradigm - in comparison with the genres of newspaper and magazine media of the previous period. The subject of the study was both the statements of bloggers and the perlocutive effect of their impact on the audience in the form of comments in blogs, and the reaction of blog addressees.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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