Innovation of Media Business Models in the Digital Economy Era

Zhonghua High School, Nanjing, China

Corresponding author email: chaibeealex@163.com

Abstract

This research delves into the evolution of media business models in the digital economy period, with a specific emphasis on examining the key aspects of technology-centered and customer-focused. The research defined how essential components like value proposition, customer segments, and revenue streams are uniquely implemented in the media sector's business model. It has considered real contributions in big data, artificial intelligence, and blockchain that augment efficiency with respect to content creation, user experience, and equality with concern to revenue sharing in the media industry. The current piece of research at the same time emphasizes analyzing users' behavior and gauging users' involvement to enhance their level of engagement and satisfaction ratio. After this, it plunges deep into two details of new critical media platforms in TikTok and Facebook, describing successful business models detailing user growth trends, sources of revenue for firms, user distribution, and other dataset details. The findings recommend how, in this era, where the digital economy is growing tremendously, media companies should keep working persistently to innovate business models through an amalgamation of technology-driven with customer-oriented methods to make it sterling in such a stiff market. This study offers theoretical backing and practical guidance for the development of new media business models, with significant practical implications.