Issue |
SHS Web Conf.
Volume 199, 2024
2024 International Conference on Language Research and Communication (ICLRC 2024)
|
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Article Number | 03014 | |
Number of page(s) | 7 | |
Section | Branding and Marketing | |
DOI | https://doi.org/10.1051/shsconf/202419903014 | |
Published online | 23 October 2024 |
Using social media to promote products and help alleviate poverty - Taking Yanchang County in Shaanxi Province as an example
Mercer Island High School, Mercer Island, Washington, 98040, United States of America
* Corresponding author: mengqi.zou@misd400.org
China has adopted many poverty alleviation policies in the past decade and has achieved some results. This study takes Yanchang County, Shaanxi Province, as an example to provide reference suggestions for poor areas on how to use social media to promote products. This study combines the local characteristics of Yanchang County and recommends that the local government strengthen the promotion and popularization of social media, strengthen infrastructure construction, create courses to teach how to use electronic products, and actively seek cooperation with high-traffic Internet celebrities and live broadcast rooms to increase product awareness. Finally, it is necessary to actively interact with customers on social media, publish content, pay attention to customer feedback, and modify and improve products and services in a timely manner. It is hoped that other poor areas can improve economic conditions for local people through this study and combine local characteristics.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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