| Issue |
SHS Web Conf.
Volume 204, 2024
1st International Graduate Conference on Digital Policy and Governance Sustainability (DiGeS-Grace 2024)
|
|
|---|---|---|
| Article Number | 07007 | |
| Number of page(s) | 9 | |
| Section | Legal Issues in Environment and Smart Society | |
| DOI | https://doi.org/10.1051/shsconf/202420407007 | |
| Published online | 25 November 2024 | |
When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection
1 Doctoral Law Student, Universitas Sebelas Maret, Indonesia
2,3 Faculty of Law, Universitas Sebelas Maret, Indonesia
* Corresponding author: alkautsarizzy@student.uns.ac.id
This essay examines AI Advertising in the context of consumer protection. It reviews how is the impact of artificial intelligence on consumer protection and how can the Regulatory Framework on Consumer Protection counteract Misleading Information by AI. This paper analyses regulatory Framework on Consumer Protection when faces AI Advertising. This study uses normative methods with conceptual and statutory approach. This research suggests that Indonesian regulations should define AI’s legal status and liability to ensure legal clarity. Law enforcement focuses on numerous areas to prepare for AI Advertising. The legislation should cover many promotional activities, reevaluating puffery legal rules may be necessary due to the growth of AI Advertising, and the law should interpret more broadly, this safeguards consumers against technology advances.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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