The study on the publicity strategy and popularization modalities for intangible cultural heritage in China

Beijing Wangfu School, Beijing, 100000, China

^* Corresponding author: jiangjingchun@st.brs.edu.cn

Abstract

This paper focuses on the promotion strategies and popularization methods of Chinese intangible cultural heritage. paper aims to explore how to effectively publicize and inherit these valuable cultural assets in the context of globalization. The study analyzes the current state of intangible cultural heritage promotion, identifies existing problems, and proposes innovative promotional strategies and diverse dissemination methods along with their future impacts. The research finds that integrating modern media technology with in-depth cultural exploration, and emphasizing interactive and experiential approaches, can effectively incorporate intangible cultural heritage into school education and community life. This approach cultivates interest and participation among students and the public, significantly benefiting the sustainable development of intangible cultural heritage. Finally, the article reflects on the future development of intangible cultural heritage promotion strategies and dissemination methods, pointing out the research limitations and suggesting prospects for future work. The study provides strategic advice and practical guidance for the promotion and inheritance of intangible cultural heritage, promoting its global dissemination and exchange.