A study on the impact of traditional print media on the growth of Generation Z

Faculty of International Media, Communication University of China, Beijing, 100020, China

^* Corresponding author: N1056902@ntu.ac.uk

Abstract

Since the birth of newspapers, the print media has occupied the discourse power of mainstream media for a long period of time, affecting the establishment of the thinking mode and cognitive formation of Generation Z. In the process of the growth of Generation Z, a series of media technologies and patterns have undergone major changes, including the Internet, new media and so on. In this case, the impact of print media and its impact on Generation Z need to be explored. This essay will discuss the influence of newspapers and other traditional paper media on the growth of Generation Z through the literature review of newspapers and other traditional paper media under the background of the new media era and the analysis of specific cases between Generation Z and paper media, compare and analyze the advantages and disadvantages of newspapers and new media in the Internet era, and forecast the possible media pattern in the future. At the same time, the innovative changes and developments made by newspapers under the circumstance that new media occupy most of the media market will also be listed and analyzed.