Analysis of service differentiation and purchase pricing strategies based on game theory

Beijing New Channel-Dong FangHong School, Beijing, 100080, China

^* Corresponding author: lhk060412@outlook.com

Abstract

This paper uses game theory to analyse how tourist attractions can increase revenue through differentiated services and purchase pricing strategies in peak seasons, and attract tourists through strategies in low seasons, so as to balance the flow of tourists and avoid excessive gaps between peak and low flow times. The study constructs a revenue matrix and a dynamic game model to explore tourists’ decisions to purchase VIP services, corporate pricing strategies and market acceptance of differentiated services. Secondly, game theory is used to analyse why firms choose to adopt second-tier price discrimination in order to gain higher profits. The analysis shows that the introduction of differentiated service products can attract tourists and increase revenue. Meanwhile, differentiation game theory helps enterprises dynamically adjust their service strategies according to market demand to maximise long-term revenue and benefits. The study also points out that optimising pricing strategies is crucial to attract different consumer groups.