Research on the Influence of Monopoly Behavior on Consumers and Marketing Strategy—Take Monopoly Comparison between Alibaba and Amazon as an Example

Ulink High School of Suzhou Industrial Park, Suzhou, JiangSu, 215000, China

^* Corresponding author: hanxiao.yang@sz-alevel.com

Abstract

Monopoly is the only way that corporations can lead to profit-maximizing. As the Internet gathers pace, recent years witnessed a tremendous bloom in the number of monopolies by manipulating digital technology, which occupies the main market share that controls the economy in society. In the introduction, the author takes Coca-Cola as an example, using data to show significant results. The paper looks forward to utilizing two e-commerce companies as examples and comparing them to reflect the influence of monopoly by different marketing strategies on consumers. Secondly, the author gives a detailed description of Alibaba and Amazon, including the time setting up, marketing strategies, and a rough of how they monopolize and eventually get punished. In the third paragraph, there are two similarities and differences between Alibaba and Amazon. Top management all grasp the trends of the times, which gives them enough time to dominate the market earlier. More importantly, these two companies abuse the dominant market position by using illegal methods to restrict competition, striking the infant. Obviously, the core business operating model of Alibaba is B2B, which becomes the transaction platform between raw materials and manufacturing companies. Amazon is totally different, and its main customers are individuals. This has allowed Amazon to expand the company globally, serving consumer groups and delivering products everywhere. Alibaba become a leading Chinese e-commerce platform. Monopolistic behaviors must draw a lot of problems, and at the end of the paper, the author will demonstrate the corresponding suggestions for each problem.