Research on the Digital Transformation strategy of Holiland Bakery Brand from the Perspective of Big Data

School of Public Administration, Xi’an University of Architecture and Technology, Xi’an, Shaanxi, 710055, China

^* Corresponding author: zhangzhuomin@xauat.edu.cn

Abstract

With the increasing importance of data as a critical asset for businesses, particularly in the context of intense market competition, companies must leverage big data to devise more effective development plans, predict market trends, and assess risks. Utilizing big data in this manner enables administrators to formulate more strategic management and marketing approaches, thereby enhancing the core competitiveness of enterprises. While many studies have focused on Holiland’s transformation strategy, particularly its efforts to rejuvenate the brand through co-branded marketing and multi-channel sales, few have explored how big data can drive Holiland’s digital transformation. This paper aims to fill that gap by analyzing Holiland’s current strategies, including cross-border co-branding, multi-channel sales, preferential marketing, information systems, and international expansion, highlighting their limitations. The author suggests that to maintain a leading position in the industry, Holiland should embrace digital transformation by investing in digital infrastructure and utilizing VR technology to build a comprehensive digital ecosystem. This approach not only secures Holiland’s competitive edge but also provides a blueprint for other bakery brands seeking to navigate the digital landscape.