| Issue |
SHS Web Conf.
Volume 211, 2025
Understanding the Colors of the Economies: Innovations and Entrepreneurship (CONRIDIT 2023)
|
|
|---|---|---|
| Article Number | 02001 | |
| Number of page(s) | 9 | |
| Section | Going Green: The Emergence of Diverse and Sustainable Colour Economies | |
| DOI | https://doi.org/10.1051/shsconf/202521102001 | |
| Published online | 28 February 2025 | |
Ecotourism as Social Innovation in Durango
1 Tecnológico Nacional de México (TecNM), Instituto Tecnológico de Durango (ITD), Mexico
2 CONAHCyT/Tecnológico Nacional de México (TecNM), Instituto Tecnológico de Durango (ITD), Mexico
The objective of this paper is to analyze the characteristics of ecotourism as a social innovation in the Municipality of Pueblo Nuevo in the state of Durango. It is a mixed study with a quantitative and qualitative approach. Nine ecotourism centers were visited where 86 questionnaires were applied to tourists and 46 within the centers around characteristics of employees, type of services, processes, marketing, and suppliers. On the other hand, 22 questionnaires were applied to complementary services to tourism such as medical services, mechanics, convenience stores, and restaurants. The findings reveal that ecotourism activities in Pueblo Nuevo are a social innovation, fostering economic and job growth in highly marginalized rural communities. These activities have empowered women, who make up the majority of employees, and promoted the sustainable use of natural resources through waste management, market strategies, and training. In addition, ecotourism contributes to the knowledge and professionalization of the community, creating a unique niche for tourists looking for nature-based experiences.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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