Strategy for World Class Tourism Development in Wukirsari Tourism Village, Indonesia

Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia

^* Corresponding author: hendro.widjanarko@upnyk.ac.id

Abstract

The purpose of this study is to determine the service strategy in the context of developing a world-class tourist village in the Wukirsari tourist village. Wukirsari tourist village is a community-based tourism. The study began with an evaluation of the quality of world-class services, determining the strategy for developing tourism services, and the strategy implementation plan by stakeholders. Data was collected from tourism village managers, Wukirsari village government, tourists, and local communities. Data collection techniques used interviews and focus group discussions. The results of this study recommend several actions that must be taken by tourism village managers, namely increasing manager capacity, increasing foreign language skills, increasing understanding of foreign cultures, increasing international tourism networks, improving facilities, reducing risks for tourists, and improving transportation facilities. The results of this study are useful not only for the Wukirsari tourism village but also for similar tourism managers.