| Issue |
SHS Web Conf.
Volume 213, 2025
2025 International Conference on Management, Economic and Sustainable Social Development (MESSD 2025)
|
|
|---|---|---|
| Article Number | 02025 | |
| Number of page(s) | 5 | |
| Section | Social Development | |
| DOI | https://doi.org/10.1051/shsconf/202521302025 | |
| Published online | 25 March 2025 | |
Research on Innovative Marketing Strategies of Tourism Destination Brands under the Background of Cultural Tourism Integration
Harbin Institute of Technology, Shenzhen, China
* Corresponding author: sophia5277@qq.com
As the fusion of culture and tourism continues to accelerate, the branding strategies for tourist destinations are encountering both unprecedented challenges and fresh opportunities. This synergy not only amplifies the reciprocal benefits between cultural heritage and travel experiences but also opens up innovative avenues and platforms for crafting and promoting destination brands. This article delves into the ways tourism destination branding can be reimagined within this evolving landscape. By examining the essence and current trajectory of cultural tourism integration, alongside foundational theories of destination branding, it outlines creative approaches and methodologies for enhancing brand marketing strategies. The discussion concludes with a forward-looking perspective on the future trends shaping the marketing of tourism destinations.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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