| Issue |
SHS Web Conf.
Volume 215, 2025
6th International Symposium on Frontiers of Economics and Management Science (FEMS 2025)
|
|
|---|---|---|
| Article Number | 01028 | |
| Number of page(s) | 4 | |
| DOI | https://doi.org/10.1051/shsconf/202521501028 | |
| Published online | 12 May 2025 | |
Application and Trend Analysis of Digital Marketing in Health Industry
Johns Hopkins University,
DC, USA
In the rapidly changing information technology, the health industry has ushered in a new wave of digital marketing, and digital marketing has become a key driving force for the health industry to realize innovative development and breakthrough. This thesis analyzes the current application of digital marketing in the health industry, and predicts the future direction by combining the industry trend and technology development. The study shows that digital marketing, with the help of big data, artificial intelligence and other technologies, realizes accurate marketing, personalized service, and effectively improves the market competitiveness and user experience of the health industry.
Key words: health industry / digital marketing / precision marketing
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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