| Issue |
SHS Web Conf.
Volume 218, 2025
2025 2nd International Conference on Development of Digital Economy (ICDDE 2025)
|
|
|---|---|---|
| Article Number | 01035 | |
| Number of page(s) | 6 | |
| Section | Digital Finance: Innovation, Regulation, and Inclusion | |
| DOI | https://doi.org/10.1051/shsconf/202521801035 | |
| Published online | 03 July 2025 | |
Research on the Effectiveness of Microsoft’s Acquisition of Activision Blizzard
International Business School, Chengdu University of Foreign Languages, 610000 No. 220, Jiahong Road, Jinjiang District, Chengdu city, Sichuan province, China
* Corresponding author: 15378193805@163.com
In January 2022, Microsoft announced the acquisition of Activision Blizzard Inc. This article mainly explores the performance changes of this merger and acquisition, as well as the impact and inspiration of the merger on the enterprise. Firstly, this article introduces the basic information of both parties involved in the merger and acquisition, as well as their situation in the gaming industry. Secondly, the merger process is introduced through the selection of merger targets and changes in merger performance. Finally, this article summarizes the potential impact of this merger on the gaming industry and the insights it brings to other companies. The results indicate that this acquisition not only strengthens Microsoft’s competitiveness in the gaming industry, but also brings new opportunities for Activision Blizzard, which has important reference value. Furthermore, companies expanding globally must adapt IP content to local cultural and market contexts to optimize user satisfaction and drive international growth.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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