The Impact of Social Media on Brand Digital Marketing

Faculty of Arts & Humanities, King’s College London, London, United Kingdom

^* Corresponding author: K23086078@kcl.ac.uk

Abstract

With the continuous advancement of global information integration and digitalization, social media plays an increasingly critical and transformative role in brand digital marketing. Although this field has received widespread attention, there are still certain shortcomings in optimizing brand marketing strategies and brand management. This article explores the impact of social media on brand digital marketing, analyzes its role in enhancing brand awareness, strengthening user interaction, and optimizing advertising placement, and reveals current problems in practice, such as public relations risks, brand homogenization, and information overload. Research has shown that social media not only provides brands with precise user positioning and real-time interaction mechanisms but also brings challenges such as information overload and public relations risks. Based on this, this article proposes suggestions such as strengthening brand public relations management, promoting innovative marketing strategies, and utilizing big data for precise marketing to help brands achieve sustainable growth in rapidly changing market environments.