Research on the Challenges and Countermeasures of Traditional Industrial Digital Marketing

School of Intelligent Engineering and Intelligent Manufacturing, Hunan University of Technology and Business, Changsha, Hunan, China

^* Corresponding author: 2324030046@stu.hutb.edu.cn

Abstract

The digital transformation of traditional industry has attracted wide attention, but the core contradictions such as insufficient strategic coordination, fragmentation of technological ecology and lagging organizational capacity still restrict the transformation effect. This paper focuses on the digital agility dilemma caused by complex product characteristics, a long decision cycle and data islands, and reveals the structural contradiction between technology-organization-ecosystem. The study found that there is a paradox of “high input and low output” in traditional industries, which is rooted in the lack of top-level design at the strategic level, system barriers at the technical level, talent gaps at the organizational level, and insufficient ecological synergy. Based on this, a four-dimensional solution is proposed: strategic reconstruction needs to incorporate digitization into the core strategy and build a ‘customer journey-data assets-value network’ architecture; technology integration needs to integrate the Internet of Things and AI to develop a precision marketing engine; organizational change should cultivate cross-functional teams to break the talent gap; ecological collaboration needs to promote the standardization of industrial chain system interfaces and explore new models such as service subscriptions.