The Impact of User-Generated Content (UGC) on Enterprise Pricing Strategies: A Case Study of Xiaomi Community

School of business administration, Shandong University of Finance and Economics, Jinan, China

^* Corresponding author: 202207140330@mail.sdufe.edu.cn

Abstract

In the digital age, user-generated content (UGC) is reshaping the way consumers engage in pricing, transforming them from “passive recipients” to “active participants”. This study takes the Xiaomi community as the main research object and uses case analysis and mixed research methods, combined with quantitative content analysis and qualitative text mining, to explore the influence mechanism of UGC on the pricing strategy of Xiaomi brand products. By analyzing the pricing process of the Redmi K series and Redmi Note 13 Pro+, the following conclusions were drawn: UGC can directly affect short-term pricing through collective bargaining, negative UGC can trigger rapid price adjustments, and Xiaomi has roughly formed a dynamic closed-loop mechanism: Users expect to trigger an official response, which will subsequently drive price adjustments. This study not only fills the theoretical gap in the bidirectional dynamic relationship between UGC and pricing strategy, but also provides practical lessons for brands to use UGC to balance user demands and profits in collectivist cultural markets.