| Issue |
SHS Web Conf.
Volume 225, 2025
2025 3rd International Conference on Financial Management and the Digital Economy (ICFMDE 2025)
|
|
|---|---|---|
| Article Number | 01006 | |
| Number of page(s) | 8 | |
| Section | Digital Economics & Behavior | |
| DOI | https://doi.org/10.1051/shsconf/202522501006 | |
| Published online | 13 November 2025 | |
Characterisation of Dynamic Pricing Strategies of Airline Tickets -China Southern Airlines as an Example
Faculty of Economics and Management, CHANGJI UNIVERSITY, Changji, 831100, China
* Corresponding: liya1004＠outlook.com
This paper focuses on airlines’ dynamic pricing strategy for air tickets, aiming to explore its diversified features in depth. Dynamic pricing strategy provides a strong impetus for airline operation and revenue optimisation, which is conducive to improving airline efficiency and promoting the development of the aviation industry. Taking China Southern Airlines as an example, the study finds that the airline’s dynamic pricing strategy is flexible, market-differentiated and time-sensitive by collecting fare data of different routes from April 2023 to May 2023, and analysing the characteristics of the dynamic pricing strategy based on the characteristics of fare fluctuations. The study finds that the airline’s dynamic pricing strategy has flexibility, market variability and time sensitivity. The results of the study have certain reference value for exploring the nature of the airline’s dynamic pricing strategy, optimising the airline’s operation and revenue management, and promoting the prosperous development of the whole aviation industry.
© The Authors, published by EDP Sciences, 2025
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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