Comparative study of consumer behavior patterns among different pet owner groups

Rutgers University, New Jersey, U. S. A.

^* Corresponding author: jx351@scarletmail.rutgers.edu

Abstract

This study investigates consumer behavior patterns among pet owners to inform more effective market segmentation in the growing pet economy. Pet owners are categorized based on pet type, demographics, and ownership experience. Using survey data and statistical analyses such as chi-square tests, t-tests, and ANOVA, the study identifies significant differences in spending habits, product preferences, shopping channels, and information sources. Younger owners tend to prefer premium, convenience-driven products and rely heavily on social media for information. In contrast, older consumers favor traditional retailers and veterinary guidance. Dog owners focus more on outdoor gear and activity-related products, while cat owners prioritize hygiene and comfort items. Ownership experience also influences brand loyalty and purchasing strategies. Based on these findings, the study introduces three consumer personas and marketing strategies aligned with each group’s behaviors and motivations. These insights offer valuable guidance for both academic research and business application in the pet industry. By understanding these nuanced consumer behaviors, businesses can better tailor their products and marketing efforts to meet the diverse needs of pet owners, enhancing customer satisfaction and market competitiveness.