User-Generated Contents in Facebook, Functional and Hedonic Brand Image and Purchase Intention

Raji Ridwan Adetunji; Mohd Rashid Sabrina; Ishak Mohd Sobhi

doi:10.1051/shsconf/20173300084

All issues

Volume 33 (2017)

SHS Web Conf., 33 (2017) 00084

References

Open Access

Issue		SHS Web Conf. Volume 33, 2017 International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)


Article Number		00084
Number of page(s)		6
DOI		https://doi.org/10.1051/shsconf/20173300084
Published online		02 February 2017

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[1] M. Bruhn, V. Schoenmueller, and D. B. Schafer, Are social media replacing traditional media in terms of brand equity creation?. Manag. Res. Rev., 35, 9 (2012). [CrossRef] [Google Scholar]

[2] G. Christodoulides, C. Jevons, and J. Bonhomme. J. Advert. Res., 52, 1 (2012). [CrossRef] [Google Scholar]

[3] OECD, The Evolution of News and the Internet, (2010). [Google Scholar]

[4] P. M. Homer, Perceived quality and image: When all is not ‘rosy’, J. Bus. Res., 61, 7 (2008). [CrossRef] [Google Scholar]

[5] J. Hanaysha and H. Hilman. J. Asian Bus. Strateg., 5, 7 (2015). [Google Scholar]

[6] K. Goodrich, Anarchy of effects? Exploring attention to online advertising and multiple outcomes. Psychol. Mark., 28, 4 (2011). [CrossRef] [Google Scholar]

[7] S. Gensler, F. Völckner, Y. Liu-Thompkins, and C. Wiertz. J. Interact. Mark., 27, 4 (2013). [CrossRef] [Google Scholar]

[8] Y. Zhang. Open J. of Buss. and Manag. 3, 1 (2015). [CrossRef] [Google Scholar]

[9] A. J. Kim, and E. Ko. J. of Busi. Rese., 65, 10 (2012). [Google Scholar]

[10] S. M. Broniarczyk, and A. D. Gershoff. J. of Mark. Rese., 40, 2 (2003). [Google Scholar]

[11] B. Yoo, and N. Donthu. J. of Busi Rese., 52, 1 (2001). [Google Scholar]

[12] D. Gefen, D. Straub, M. Boudreau, Structural equation modeling techniques and regression: guidelines for research practice. Commun. Assoc Inform. Syst., 7, (2000). [Google Scholar]

[13] J. F. Hair G. T.M. Hult, C. M. Ringle, M. Sarstedt, A primer on partial least squares structural equation modeling (PLS–SEM). Sage Publications, Thousand Oaks. (2014). [Google Scholar]

[14] C. Fornell, J. Cha, Partial Least Squares. In: Bagozzi RP (ed) Advanced methods of marketing research. Blackwell, Cambridge, (1994). [Google Scholar]