Social Media Advertising and Consumer Perception on Purchase Intention

Widjojo Suprapto; Ken Hartono; Hakim Bendjeroua

doi:10.1051/shsconf/20207601055

All issues

Volume 76 (2020)

SHS Web Conf., 76 (2020) 01055

References

Open Access

Issue		SHS Web Conf. Volume 76, 2020 The 1^st International Conference on Social Sciences and Humanities (ICSH 2019)


Article Number		01055
Number of page(s)		8
DOI		https://doi.org/10.1051/shsconf/20207601055
Published online		29 April 2020

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[1] Isparmo, APJII, 1, 1:1–39 (2018). [in Bahasa Indonesia]. https://www.apjii.or.id/content/read/39/342/Hasil-Survei-Penetrasi-dan-Perilaku-Pengguna-Internet-Indonesia-2017 [Google Scholar]

[2] S. Gallino, A. Moreno, SSRN Electronic Journal, 9, 17:1–24 (2012). https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2014.1951 [Google Scholar]

[3] C. Hart, N. Doherty, F. Ellis‐Chadwick, European Journal of Marketing, 34, 8:954–974 (2000). https://www.emeraldinsight.com/doi/abs/10.1108/03090560010331441 [CrossRef] [Google Scholar]

[4] N. Akhtar, M. Tahir, Z. Asghar. International Review of Social Sciences, 4, 10:385–395 (2016). http://irss.academyirmbr.com/papers/1467281650.pdf [Google Scholar]

[5] C. S. Harshini, International Journal of Current Engineering and Scientific Research, 2, 10:110–116 (2015). http://troindia.in/journal/ijcesr/vol2iss10/110-115.pdf [Google Scholar]

[6] L. Wang, F. Ampiah, L. Xu, X. Wangs, Proceedings of the 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering, 5, 16:217–221 (2014). https://www.atlantis-press.com/proceedings/meic-14/15015 [Google Scholar]

[7] F.A. Konuk. British Food Journal, 117, 2:793–804 (2015). https://www.emeraldinsight.com/doi/abs/10.1108/BFJ-10-2013-0305 [CrossRef] [Google Scholar]

[8] Sugiyono, Statistika untuk penelitian. [Statistics for research]. Bandung: Alfabeta (2018). [in Bahasa Indonesia]. https://www.goodreads.com/book/show/29974706-statistika-untuk-penelitian [Google Scholar]

[9] S. Lemeshow, D.W. Hosmer, J. Klar. Adequacy of Sample Size in Health Studies. USA: World Health Organization (1994). https://apps.who.int/iris/handle/10665/41607 [Google Scholar]

[10] J. F. Hair, W.C. Black, D.J. Babin, Multivariate Data Analysis, New Jersey: Pearson Prentice Hall (2010). https://www.pearson.com/us/higher-education/program/Hair-Multivariate-Data-Analysis-7th-Edition/PGM263675.html [Google Scholar]

[11] F. Zhu, X.M. Zhang, Journal of Marketing, 74, 2:133–148 (2010). https://journals.sagepub.com/doi/10.1509/jm.74.2.133 [CrossRef] [Google Scholar]

[12] Z. Ali, M. A. Shabbir, M. Rauf, A. Hussain, International Journal of Academic Research in Accounting, Finance and Management Sciences, 6, 3:69–77 (2016). https://www.researchgate.net/publication/308653428_To_Assess_the_Impact_of_Soci al_Media_Marketing_on_Consumer_Perception [Google Scholar]

[13] C. Athapaththu, D. Kulathunga, International Business Research, 11, 10:111–128 (2018). https://www.researchgate.net/profile/Jayani_Atapattu/publication/329883979_Factors_Affecting_Online_Purchase_Intention_Effects_of_Technology_and_Social_Commer ce/links/5c204450299bf12be395ce0c/Factors-Affecting-Online-Purchase-Intention-Effects-of-Technology-and-Social-Commerce.pdf [CrossRef] [Google Scholar]

[14] P. Bhalla, I.S. Ali, A. Nazneen, European Journal of Scientific Research, 149, 4:362–368 (2018). https://www.researchgate.net/profile/Pretty_Bhalla/publication/326572588_Consumer_Perception_and_Purchase_Intention_of_Electric_Vehicles_in_India/links/5ba0931c9 2851ca9ed11caa4/Consumer-Perception-and-Purchase-Intention-of-Electric-Vehicles-in-India.pdf [Google Scholar]

[15] B.J. Keegan, J. Rowley, Management Decision, 55, 1:15–31 (2017). https://www.researchgate.net/publication/309563351_Evaluation_and_decision-making_in_social_media_marketing [CrossRef] [Google Scholar]