Open Access
| Issue |
SHS Web of Conf.
Volume 92, 2021
The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
|
|
|---|---|---|
| Article Number | 09020 | |
| Number of page(s) | 9 | |
| Section | International Relations and Globalization | |
| DOI | https://doi.org/10.1051/shsconf/20219209020 | |
| Published online | 13 January 2021 | |
- Chaffey, D., Smith, P. R. (2005). E-Marketing excellence: Planning and optimizing your digital marketing, Oxford, UK. Elsevier. [Google Scholar]
- Strauss, J., Frost, R. (2001). Practitioner and academic recommendations for internet marketing and e-commerce curricula. Journal of Marketing Education, 23(2), 91-102. [CrossRef] [Google Scholar]
- Schlosser, A.E., Shavitt, S., Kanfer, A. (1999). Survey of Internet Users’ Attitudes Toward Internet Advertising. Journal of Interactive Marketing, 13(3), 34-54. [CrossRef] [Google Scholar]
- Tsang, M. M., Ho, S. C., Liang, T. P. (2004). Consumer attitudes toward mobile advertising: an empirical study. International Journal of Electronic Commerce, 8(3), 65-78. [CrossRef] [Google Scholar]
- Tripathi, P. K. (2018). Tuning the properties of segmented polyurea by regulating soft‐segment length. Journal of Applied Polymer Science, 135(21). [Google Scholar]
- Grönroos, C. (2004). The relationship marketing process: communication, interaction, dialogue. Journal of Business & Industrial Marketing 19(2), 99-113. [CrossRef] [Google Scholar]
- Batum, T. P., Ersoy, N. F. (2016). The use of social media in b2b marketing communications: an explatory study on Turkish companies, 149. https://www.semanticscholar.org/paper/THE-USE-OF-SOCIAL-MEDIA-IN-B2B-MARKETING-AN-STUDY-Batum-Ersoy/d998a63ce3f6b9ea46673444a492475610565ca9. [Google Scholar]
- Jovarauskienė, D. et al. (2009). E-business or e-technology? Engineering Economics, 1(61), 83-89. [Google Scholar]
- Magutu, P. et al. (2008). E-commerce products and services in the banking industry: the adaptation and usage in commercial banks in Kenya. https://www.researchgate.net/publication/264539689_E-Commerce_Products_and_Services_in_the_Banking_Industry_The_Adoption_and_Usage_in_Commercial_Banks_in_Kenya. [Google Scholar]
- Hansen, M. T., Deimler, M. S. (2001). Cutting costs while improving morale with b2e management. MIT Sloan Management Review, 43(1), 96-100. [Google Scholar]
- Dachyar, M., Banjarnahor L. (2015). Factors influencing purchase intention towards consumer-to-consumer e-commerce. Intangible Capital, 13(5), 1-22. [Google Scholar]
- Guessous, I. (2015). Direct to consumer advertising: The case for greater consumer control. Journal of General Internal Medicine, 30(4), 1-2. [CrossRef] [Google Scholar]
- Shankar, V., Smith, A.K., Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments. International Journal of Research and Marketing 20, 153-175. [CrossRef] [Google Scholar]
- Trusov, M., Bucklin, R.E., Koen, P. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73, 90-139. [CrossRef] [Google Scholar]
- Mort, G.S., Drennan, J. (2002). Mobile digital technology: Emerging issues for marketing. Journal of Database Marketing, 10(1), 9-23. [Google Scholar]
- Yadav, M., Joshi, Y., Rahman, Z., (2015). Mobile social media: The new hybrid element of digital marketing communications. Procedia - Social and Behavioral Sciences, 189, 335-343. [CrossRef] [Google Scholar]
- Stavrositu C., D., Jinhee, K. (2014). Social media metrics: Third-person perceptions of health information. Computers in Human Behavior, 35, 61-67. [CrossRef] [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.