Open Access
Issue |
SHS Web Conf.
Volume 135, 2022
International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)
|
|
---|---|---|
Article Number | 01010 | |
Number of page(s) | 8 | |
Section | Stabilization and Development of SMEs in Rural Areas | |
DOI | https://doi.org/10.1051/shsconf/202213501010 | |
Published online | 10 February 2022 |
- L. Hollebeek, K. Macky. Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing. 45, 27–41 (2019) [CrossRef] [Google Scholar]
- O. Iglesias, S. Markovic, M. Bagherzadeh, J. Singh. Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty. Journal of Business Ethics. 163(2), 151-166 (2020) [CrossRef] [Google Scholar]
- J. Soviar, M. Holubčík, J. Vodák, M. Rechtorík, F. Pollák. The Presentation of Automotive Brands in the On-Line Environ-ment—The Perspective of KIA, Peugeot, Toyota and VW in the Slovak Republic. Sustainability. 11, 2132 (2019) [CrossRef] [Google Scholar]
- J. B. Ziemba, S. Arenberg, H. Reustle, M. E. Allaf, D. Haldeman. Consumers’ Association of Hospital Reputation With Healthcare Quality. Journal for Healthcare Quality. 41(4), 251-258 (2019) [CrossRef] [Google Scholar]
- G. Miotto, C. Del-Castillo-Feito, A. Blanco-González. Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage. Journal of Business Research. 122, 342-353 (2020) [CrossRef] [Google Scholar]
- P. Dorcak, P. Markovic, F. Pollak. Multifactor analysis of online reputation as a tool for enhancing competitiveness of subjects from automotive industry. Ekonomický časopis. 65, 173-186 (2017) [Google Scholar]
- F. Pollák. Online reputačný manažment v podmienkach stredoeurópskeho virtuálneho trhu. Prešov: Bookman, (2015) [Google Scholar]
- F. Pollák, P. Dorčák, P. Markovič. Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands. Information. 12(2), 89 (2021) [CrossRef] [Google Scholar]
- H. Hongwei, L. Harris. The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research. 116, 176-182 (2020) [CrossRef] [Google Scholar]
- Y. Y. Jiang, J, Wen. Effects of COVID-19 on hotel marketing and management: a perspective article. International Journal of Contemporary Hospitality Management. 32(8), 2563-2573 (2020) [CrossRef] [Google Scholar]
- D. Y. Zhang, M. Hu, Q. Ji. Financial markets under the global pandemic of COVID-19. Finance Research Letters. 36, 101528 (2020) [CrossRef] [Google Scholar]
- F. Pollák, R. Vavrek, J. Váchal, P. Markovič, M. Konečný. Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic. Management & Marketing. Challenges for the Knowledge Society. 16(2), 134 – 151 (2021) [CrossRef] [Google Scholar]
- A. C. Schulz, S. Johann. Downsizing and the fragility of corporate reputation: An analysis of the impact of contextual factors. Scandinavian Journal of Management. 34(1), 40-50 (2018) [CrossRef] [Google Scholar]
- G. Ordonez. Fragility of reputation and clustering of risk-taking. Theoretical Economics. 8(3), 653-700 (2013) [CrossRef] [Google Scholar]
- VšZP. Prieskum spokojnosti pacientov 2018 [online]. Available at: https://www.vszp.sk/poskytovatelia/indikatory-kvality/prieskum-spokojnosti-pacientov-2018/ (2018) [Google Scholar]
- VšZP. Prieskum spokojnosti pacientov 2020 [online]. Available at: https://www.vszp.sk/poskytovatelia/indikatory-kvality/prieskum-spokojnosti-pacientov-2020/ (2020) [Google Scholar]
- R. Štefko, F. Pollák, B. Gavurová. Offline and online approaches to quality perception of Slovak university hospitals. Marketing and Management of Innovations. 4, 107-115 (2018) [CrossRef] [Google Scholar]
- V. P. Rindova, I. O. Williamson, A. P. Petkova. Reputation as an Intangible Asset: Reflections on Theory and Methods in Two Empirical Studies of Business School Reputations. Journal of Management. 36(3), 610-619 (2010) [CrossRef] [Google Scholar]
- S. Tadelis. What’s in a name? Reputation as a tradeable asset. American Economic Review. 8(3), 548-563 (1999) [CrossRef] [Google Scholar]
- C. Kobrak. The Concept of Reputation in Business History. Business History Review. 87(4), 763-786 (2013) [CrossRef] [Google Scholar]
- M. J. Granger, D. L. Schroeder. Integrating the Internet into the business environment. Industrial Management & Data Systems. 94(8), 37–40 (1994) [CrossRef] [Google Scholar]
- P. M. Stevens, K. P. Williams, M. C. Smith. Organizational communication and information processes in an Internetenabled environment. Psychology & Marketing. 17(7), 607-632 (2000) [CrossRef] [Google Scholar]
- R. T. Rust, W. Rand, M. H. Huang, A. T. Stephen, G. Brooks, T. Chabuk. Real-Time Brand Reputation Tracking Using Social Media. Journal of Marketing. 85(4), 21-43 (2021) [CrossRef] [Google Scholar]
- F. Pollák, P. Markovič. Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. Administrative Sciences. 11(3), 71 (2021) [Google Scholar]
- G. Appel, L. Grewal, R. Haid. A. T. Stephen. The future of social media in marketing. Journal of the Academy of Marketing Science. 48, 79–95 (2020) [CrossRef] [Google Scholar]
- F. Pollák, P. Dorčák, P. Markovič, N. Svetozarovová, K. Belovodská. A Comprehensive Analysis of the Online Reputation of Healthcare Providers Operating on the Slovak Market. 37th International Conference on Organizational Science Development: Organization and uncertainty in the digital age. 47 (2018) [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.