Open Access
| Issue |
SHS Web Conf.
Volume 148, 2022
The 2nd International Conference on Public Relations and Social Sciences (ICPRSS 2022)
|
|
|---|---|---|
| Article Number | 03051 | |
| Number of page(s) | 4 | |
| Section | Public Relations and Gender Equality Analysis | |
| DOI | https://doi.org/10.1051/shsconf/202214803051 | |
| Published online | 31 October 2022 | |
- iResearch, (2021). Research Report on China’s anime industry in 2021. China Academic Journal Electronic Publishing House:69-74. [Google Scholar]
- Toure-Tillery M, Mcgill A L. (2015) Who or What to Believe: Trust and Differential Persuasiveness of Human and Anthropomorphized Messengers. Journal of Marketing, 79(4) : 94-110. [CrossRef] [Google Scholar]
- Till B D, Shimp T A. (1998) Endorsers in advertising: the case of negative celebrity information. Journal of Advertising, 27 (1) : 67-82. [CrossRef] [Google Scholar]
- Folse, J. A. G., Burton, S., & Netemeyer, R. G.. (2013). Defending brands: effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes. The Journal of Advertising, 42(4): 331-342. [CrossRef] [Google Scholar]
- Guo, J.. (2007). Spokescharacters in advertising. China Academic Journal Electronic Publishing House, 263: 86-89. [Google Scholar]
- Callcott M F, Alvey P A. (1991) Toons sell… and sometimes they don’t: an advertising spokescharacter typology and exploratory study [C]. Proceedings of the 1991 Conference of the American Academy of Advertising, New York: D’Arcy Masius Benton and Bowles: 43-52. [Google Scholar]
- Callcott M F, Phillips B J. (1996) Observations: elves make good cookies: creating likable spokes-character advertising[J]. Journal of Advertising Research, 36(5) : 73-78. [Google Scholar]
- Heckler, S. E., & Childers, T. L.. (1992). Role of expectancy and relevancy in memory for verbal and visual information: what is incongruency? journal of consumer research oxford academic. Journal of Consumer Research, 18(4): 475-492. [CrossRef] [Google Scholar]
- Macinnis, D. J., & Moorman, C.. Enhancing consumers’ motivation, ability and opportunity to process brand information from ads. Social Science Electronic Publishing. [Google Scholar]
- Petty, R. E., Cacioppo, J. T., & David, S.. (1983). Central and peripheral routes to advertising effectiveness: the moderating role of involvement. Journal of Consumer Research, 10(2), 135-146. [CrossRef] [Google Scholar]
- Garretson, J. A., & Burton, S.. (2005). The role of spokescharacters as advertisement and package cues in integrated marketing communications. Journal of Marketing, 69(4), 118-132. [CrossRef] [Google Scholar]
- Kelman, H. C.. (1958). Studies on attitudes and communication || compliance, identification, and internalization: three processes of attitude change. Journal of Conflict Resolution, 2 (1): 51-60. [CrossRef] [Google Scholar]
- Hortensius, R., & Cross, E. S.. (2018). From automata to animate beings: the scope and limits of attributing socialness to artificial agents: socialness attribution and artificial agents. Annals of the New York Academy of Sciences. [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.