Open Access
SHS Web Conf.
Volume 154, 2023
2022 International Conference on Public Service, Economic Management and Sustainable Development (PESD 2022)
Article Number 02018
Number of page(s) 4
Section 2. Economic Management and Production Development Planning
Published online 11 January 2023
  1. Brett King. Big Data Banking: Innovators, Disrup-tors, and Entrepreneurs Are Reshaping Banking [M]. Machinery Industry Publishing House,2016.3 [Google Scholar]
  2. China Banking and Insurance Regulatory Commission. China Banking and Insurance Regulatory Com-mission’s Consumer Protection Bureau’s consumer tips on the rational use of credit cards [EB/OL].,2020-6-29 [Google Scholar]
  3. China Banking and Insurance Regulatory Commission. Notice on Further Promoting the Standardized and Healthy Development of Credit Card Business (Draft for Comments) [EB/OL]. =2,2021-12-16 [Google Scholar]
  4. Hu Lei Rui. Exploring the development trend of mar-keting in China[J]. Talent, 2016(10): 31-33. [Google Scholar]
  5. Li Jianxuan. Research on commercial bank business model innovation based on data fusion[J]. Modern economic discussion,2019, (09) [Google Scholar]
  6. Ma Chunyang. Automotive IWOM marketing strat-egy[J]. Automotive industry research, 2017(6): 29-33. [Google Scholar]
  7. Ni Yili, Qu Xiangjun, Han Feng, Zhou Ningren, Yu Mingyang, Hu Jiayi. The banking industry in the post-epidemic era: starting a full-speed digital opera-tion[J]. New Finance,2020(05):11-16. [Google Scholar]
  8. Song Jianhua. Smart retail leads the transformation and development of personal credit business [J]. China Credit Card, 2019(7):31-35. [Google Scholar]
  9. Wang Changyin. Research on the current situation of marketing in China and its development trend[J]. Na-tional circulation economy, 2016, 15.005(023): 10-11. [Google Scholar]
  10. Xu F. Marketing model innovation of commercial banks in the era of Internet finance[J]. Mall Moderni-zation,2017(15):139-140. [Google Scholar]
  11. Yang Lei. Focusing on the frontier of technology to help transform banks into bankers[J]. Banker, 2017, (11). [Google Scholar]
  12. Zhang Zhenyu. Research on marketing innovation countermeasures of commercial banks in China [J]. Enterprise reform and management,2018(01:101-103. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.