Open Access
| Issue |
SHS Web Conf.
Volume 170, 2023
2023 International Conference on Digital Economy and Management Science (CDEMS 2023)
|
|
|---|---|---|
| Article Number | 03008 | |
| Number of page(s) | 5 | |
| Section | Enterprise Operation and Human Resource Management | |
| DOI | https://doi.org/10.1051/shsconf/202317003008 | |
| Published online | 14 June 2023 | |
- Yi Zhang, Rui, Zhang. On Urban Brand. Chinese Journal of Management, 2006(04): 468–476. [Google Scholar]
- Yanping Liu, Mingkang Wang. Research on the High-Quality Development of Chinese CITY BRANDS and Its Influencing Factors Based on the Perspective of Coordinated Development. China Soft Science, 2021, No. 363(03): 73–83 [Google Scholar]
- Jingming Guo, Zhongquan Liu. The Mapping Knowledge Domain of Research on city brand. Journal of Dalian University of Technology (Social Sciences), 2014, 35(01): 124–127. [Google Scholar]
- Yan Xiao, Liquan Zhang. Exploring the mechanism of regional brand economy development. Social Science Front, 2017, No. 267(09): 251–255. [Google Scholar]
- Wang, Z., Zhao, H., & Wang, Y. Social networks in marketing research 2001-2014: a co-word analysis. Scientometrics, 2015, 105(1), 65–82. [CrossRef] [Google Scholar]
- Wei Wang, Ting Yang, Lei Luo. The Measurement and Exploration of the Impact of Large-scale City Events on City Branding: the Case of Shanghai World Expo. Urban Development Studies, 2014, 21(07): 64–73. [Google Scholar]
- Brandt T., Bendler J., Neumann D. Social media analytics and value creation in urban smart tourism ecosystems. Information & Management, 2017, 54(06): 703–713. [CrossRef] [Google Scholar]
- Li Zhang. Cities in International Communication: City Marketing and Urban Function Promotion. Research on Financial and Economic Issues, 2019, No. 423(02): 122–128. [Google Scholar]
- Yin Yin, Baozhong Yi. The Path of Promoting Regional Economic Development by the Creative Industry Cluster. Frontiers, 2021, No. 211(03): 124–127. [Google Scholar]
- Mingze Wei, Lei Yuan. Analysis of the Promotion of City Brands in Large-scale Sports Events—Case Study of Olympic Games. Sports Culture Guide, 2019(05): 18–22. [Google Scholar]
- Jing Pan. The Rational Consideration of Implementing Multilayer Brand Strategy in Zhejiang Private Enterprises. Journal of Business Economics, 2007, No. 183(01): 19–25. [Google Scholar]
- Sebastian Molinillo, Rafael Anaya-Sánchez, Alastair M. Morrison, J. Andres Coca-Stefaniak. Smart city communication via social media: Analysing residents’ and visitors’ engagement. Cities, 2019(94): 247–255. [CrossRef] [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.