Open Access
| Issue |
SHS Web of Conf.
Volume 178, 2023
3rd International Conference on Public Relations and Social Sciences (ICPRSS 2023)
|
|
|---|---|---|
| Article Number | 02002 | |
| Number of page(s) | 4 | |
| Section | Legal Regulation and Media Communication Research | |
| DOI | https://doi.org/10.1051/shsconf/202317802002 | |
| Published online | 23 October 2023 | |
- Marketing Charts. (2021, June 30). What Motivates Consumers to Buy Online? | Movers & Shakers. [Google Scholar]
- Maiya, U. (2020, October). (PDF) IMPACT OF ONLINE ADVERTISING ON CONSUMERS BUYING BEHAVIOUR: A STUDY WITH REFERENCE TO KARKALA TALUK. ResearchGate. [Google Scholar]
- Liu, Y., Pandey, S., Agarwal, D., & Josifovski, V. (2012). Finding the right consumer. Proceedings of the Fifth ACM International Conference on Web Search and Data Mining. [Google Scholar]
- Yan, J., Liu, N., Wang, G., Zhang, W., Jiang, Y., & Chen, Z. (2009). How much can behavioral targeting help online advertising? Proceedings of the 18th International Conference on World Wide Web [Google Scholar]
- Beales, H. (2010). The Value of Behavioral Targeting. http://www.semanticscholar.org. [Google Scholar]
- Pandey, S., Aly, M., Bagherjeiran, A., Hatch, A., Ciccolo, P., Ratnaparkhi, A., & Zinkevich, M. (2011). Learning to target. Proceedings of the 20th ACM International Conference on Information and Knowledge Management. [Google Scholar]
- Schwartz, E. M., Bradlow, E. T., & Fader, P. S. (2017). Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments. Marketing Science, 36(4), 500–522. [CrossRef] [Google Scholar]
- Lu, Q., Pan, S., Wang, L., Pan, J., Wan, F., & Yang, H. (2017). A Practical Framework of Conversion Rate Prediction for Online Display Advertising. Knowledge Discovery and Data Mining. [Google Scholar]
- Braun, M., & Moe, W. W. (2013). Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories. Marketing Science, 32(5), 753–767. [CrossRef] [Google Scholar]
- Ding, X., Feng, P., Wang, J., & Lin, M. (2022). Metaphorical or Straightforward? Com-paring the Effectiveness of Different Types of Social Media Advertising. Frontiers in Neuroscience, 16. [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.