Open Access
Issue
SHS Web Conf.
Volume 179, 2023
2023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
Article Number 05028
Number of page(s) 4
Section Human History and Intercultural Communication Research
DOI https://doi.org/10.1051/shsconf/202317905028
Published online 14 December 2023
  1. Q. Wang, (2021) The application of Art Design Concept in Clothing and Clothing Products. J. Cotton Textile Technology. 49(07): 103–104. [Google Scholar]
  2. Du Gay, P. (1997) Doing Cultural Studies: The Story of the Sony Walkman. India: SAGE Publications. [Google Scholar]
  3. Stephen Patnode (2023) Clothing Goes to War: Creativity Inspired by Scarcity in World War II, Dress. https://doi.org/10.1080/03612112.2023.2256576. [Google Scholar]
  4. Keller, K. L. (2013), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed., Pearson Education, London. [Google Scholar]
  5. Yang, K., Kim, H. M. and Zimmerman, J. (2020), "Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model", Journal of Fashion Marketing and Management, Vol. 24 No. 4, pp. 555–570. https://doi.org/10.1108/JFMM-03-2019-0055. [CrossRef] [Google Scholar]
  6. Naeem, M., Ozuem, W. Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands. J Brand Manag 28, 510–525 (2021). https://doi.org/10.1057/s41262-021-00239-5. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.